Regenerative Brands: Doing the Right Thing from Seed to Shelf

Moderator:  Adrian Rodrigues of Berkeley Haas School of Business
Gretchen Grani, Regeneration officer, Guayaki
Ali Kelley, Marketing, Annie’s Homegrown
Les Szabo, Director, Dr. Bronner’s
Dani Dhanoa, Sourcing & Impact, REBBL
Alan Lewis, Govt Affairs, Natural Grocers

Can informed consumers and forward-thinking brands accelerate the transition to a Regenerative Economy? What are the hot-button issues in regenerative certification; what will really attract customers (“nutrient-dense” ingredients sourced from living soil? fighting climate change?); will “big food” buy into regen? how can brands support more farmers to convert?; plus, the rise of the regenerative foodie.


Posted on

March 20, 2018